Why operator-led
We don't hire operators. We are one.
Adam Attaoui has spent over a decade turning e-commerce brands into winners — operating them, not theorizing about them.
It started in 2015 on eBay. Wholesale phones by 2016. By mid-2018, two things at once: running a consumer-electronics brand on Amazon and building products from scratch — sourcing, developing, launching — then the same work across cosmetics, furniture, tools and accessories.
Since 2015, that adds up to $110M+ in ad spend managed and portfolios representing $750M+ in gross revenue, 50+ category best-sellers, and a 30-person team built and led across Europe, the UK and MENA.
The sharpest proof is the most recent. When a major aggregator collapsed, Adam was brought in to run a neglected portfolio — declining, written off — and rebuilt it, grew EBITDA, and supported the exit, in about a year.
Take on what others gave up on, operate it back to life, support it to a stronger exit.
The Mayzef cycle — already run once
Started on eBay. Dropshipping. Learned the unit economics the hard way.
Wholesale phones. Volume, margins, supply chains.
Amazon. Listings, SEO, and a consumer-electronics brand — while building and sourcing products from scratch.
Brand management, development and sourcing across cosmetics, furniture, tools and accessories. 50+ category #1s. A 30-person team across three regions.
The full cycle, run once. Brought in to run a collapsed aggregator's neglected bedding portfolio. Rebuilt it, grew EBITDA, and supported the exit — in about a year.
Fixed, scaled, built — and supported through exit. Now applied to a focused portfolio, one brand at a time.
AI handles the grind so our people make the magic.
Lean by design · builders by default